Book Review: 22 Immutable Laws of Marketing

I’m trying out viddler for the first time. I loved how simple it was. The only hiccup was the flash player crashing after I recorded this whole video the first time. Are you guys using viddler? Is youtube or something else better?

This week I reviewed the 22 Immutable Laws of Marketing by Al Ries & Jack Trout. It’s a book that I think every marketer should read. A lot of the stuff they talk about, we already kind of know. The way they present it though, allows you to understand how marketing works, at it’s core.

The big takeaway I got from this book is that much, if not all of marketing is about perception. In business, perception is everything. There are a number of factors, or “laws” that explain why consumers, perceive businesses the way they do.

Each one of these laws are carefully, but clearly laid out in this book. I’ve read books where authors dance hypothetically around obscure ideas. Reis and Trout sound like they know their shit, and make it very easy for you to grasp their message. No bullshit.

Published in 1993, many of the examples they use are something a millennial may have to rack their brains to remember (if they’re like me). The lessons behind the examples however, are as relevant today as they were then.

Give it a read. If you already have, what did you think?

Learn more:  The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk! [Amazon Affil]

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